US multi-level marketing giant Amway announced recently that it has appointed Rajneesh Chopra as its new Chief Executive for India. According to The Economic Times, this major development at the leadership level will usher in a new era for country operations of Amway. With this appointment, Chopra replaced Anshu Budhraja, who resigned from the post.
Rajneesh Chopra brings with him extensive experience of
Rajneesh Chopra is not new to Amway; he has spent over 23 years with the company previously. Bringing along a strong background in direct selling, coupled with his experience in social commerce and digital transformation, he brings invaluable experience to help Amway India in treading through challenges and opportunities that lie ahead in the Indian market.
With a career spanning 29 years, the experience gained by Chopra in various fields of Business Management, more so in Direct Selling and Marketing, is quite enormous. In the year 1995, he was the Assistant Manager of Sales and Marketing with Revlon. In his tenure at Revlon, he played a lead role in the brand’s entry into the Indian market, besides having launched many fragrances that laid a strong foundation for the company’s growth in this region.
Key Roles at Amway
Chopra’s relationship with Amway dated back to when he became a business development manager. In this role, he played a very crucial part in building close relations with top field leaders in India and other markets on a global scale. His efforts played a huge role in laying the foundation for the company in the country, making it grow, and proving the brand.
During Chopra’s tenure at Amway, he made valued contributions to the company’s strategic growth initiatives. Relating well with all stakeholders and having a deep understanding of the direct selling model, he positioned himself as a growth driver in this fiercely competitive industry.
Leadership at Immunotec
Before he rejoined Amway, Chopra had a leadership position at Immunotec, a health and wellness products company. For this company, Chopra was responsible for the creation of the global market plans of the company, which includes the Sales, Marketing, Field Incentives, Events, Rewards and Recognition, Digital Footprint, and even Science departments. His holistic approach to business meant operations at Immunotec were pegged to market demand, and through that process, he ensured continued leadership in health and wellness product innovation.
Chopra’s Vision for Amway India
In the new role, Chopra is expected to bring a lot of freshness into Amway India’s operations here in the country. He is experienced in direct selling and social commerce companies with digital strategies, so he is well-equipped to lead Amway India into the next phase of growth.
Under his leadership, Amway is likely to further fortify the main product categories in India: nutrition under the brand name Nutrilite and skin and color cosmetics under Artistry. It is going to be Chopra’s experience in digital transformation that will most likely play a key role in how Amway adapts to this changing landscape, specifically in regard to how consumers are increasingly looking toward online channels for transactions and interaction with brands.
Conclusion
It looks forward to naming Rajneesh Chopra as the new chief in India for Amway as a strategic move by consolidating its position in the Indian market. With rich experience and a proven track record of the industry, Chopra is poised to continue his success with Amway India under his leadership. As the business goes on to increase its reach and deepens engagement with consumers, Chopra’s vision and expertise will be important in skyrocketing the company through an increasingly digital and competitive marketplace.
