Gujarat’s Direct Selling Industry- For the first time in history, direct selling has crossed the ₹1,000 crore hurdle in Gujarat, at a growth rate of 10%, in fiscal year 2022-23—something that should be called a defining milestone. With this feat, Gujarat has become the lead player in western India after Maharashtra. The continuous success this…
History of Direct Selling in India The history of direct selling in India is quite exciting and evolving, reflecting the economic, social, and technological changes the country has been undergoing. Sprouting as a nascent and fledgling industry in the early 1980s, it expanded by prodigious proportions so that today, it is declared a multi-billion dollar…
Scope of Direct Selling in India The direct selling business model is nowadays becoming one of the fastest-growing industries and business innovations in the world. It offers a new business opportunity with an innovative business model. It is usually highly leveraged to sell products directly to their purchasers without moving through the usual physical or…
What is direct selling? Direct selling is a business model where products are sold directly to consumers by independent distributors, instead of going through traditional retail stores. People who sell these products are often called distributors or independent representatives. Industry Growth: The Indian direct selling industry grew by 12% in the financial year 2022-23 (FY23)…
The direct selling business in India had a great year, growing by more than 12% and reaching over Rs 21,000 crore in sales. This information comes from a report by the Indian Direct Selling Association and a research firm called Kantar. Over the past four years, the industry has been steadily growing at about 8.3%…